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We forget that the aesthetics of what we see in design is simply the result of its function and the message is sending out. We can not always detect the message, but our eyes comprehend its beauty.
I particularly like this quote:
“most people make the mistake of thinking design is what it looks like.” But, as he argued, “it’s not just what it looks like and feels like. Design is how it works.” —Steve Jobs, 2003, then the CEO of Apple