Makes sense. Basically I was always thinking about a similar thing to SEO but for LLMs. The second reason is also logical, but we need to consider even a lot of blogs and writings may not affect a LLM in way that we can see it.

on the surface level: for the same reason it's important to have good seo: you want people to find your writing whether they are using a llm or a search engine.

on a deeper level, if the llm absorbs your writing it becomes part of how the llm is trained, how it produces outputs for other people. your writing becomes an opportunity to shape the information everyone who uses the lllm receives.

Scoresby

Writing for LLMs So They Listen - Gwern

Why it should be important for us that a LLM should see our writings? 