#003: Atanas Tonchev (ordermoon) on Bringing Bitcoin to Restaurants in Bulgaria | Shoot the Breez

In this episode of Shoot the Breez, we sit down with Atanas Tonchev, CTO and co-founder of ordermoon, a company bringing bitcoin to restaurants, one plate at a time.

Atanas’ bitcoin story started in 2016, when he paid for sushi with sats to get 10% off. For him, it wasn’t about holding. It was about using bitcoin as a medium of exchange.

That ethos still drives ordermoon today. The platform now supports more than 500 venues, from bookings and orders to managing deliveries. And in 2024, they added something new: bitcoin.

No new app. No extra friction. Just one more button, built directly into the tools restaurants already use and powered by the Breez SDK.

With support from the local community, Bitcoin Beach, and Geyser, they’re building a circular economy from the ground up in Bulgaria. In Sofia alone, 21 venues now accept bitcoin. From whiskey bars to sushi spots, business owners are proudly orange-pilled, and the bitcoin sticker is everywhere from the front door to the bathroom mirror.

And it’s not stopping in Sofia. ordermoon is looking to expand across the Balkans, bringing bitcoin to more restaurants, more cities, and more people.

Here’s Atanas’ story.

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