Ok, so I managed to hit some articles about Stacks and dig a bit into the details (e.g. this one)

It looks like Stacks has barely anything to do with Bitcoin, it works as any other random coin (currently STX is #70), it has notable premine, it has it's own PoS consensus that (imho) just looks like centralization with extra steps.

That would explain the corpspeak trying to make it sound like a "Bitcoin" thing and trying to raise as much money as possible from gullible investors...

There's some shady things too, like on the website they make it look like Nic Carter and others are supporting it, etc. when the linked articles are unrelated...