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0 sats \ 2 replies \ @Akg10s3 17 Aug \ on: If it ain't broke, don't fix it Design
I say that "bic" and its market analysts are very conservative. They analyze the profit numbers and also the expense figures that would be required to constantly change the image and design of their products, and they're happy with the profits generated by the current design.
So that's why it has endured over time...
I agree it's a really conservative company, focus more on sales than design and innovations, offering just few products in their catalog, this explains why the lighter or the pen has never changed in the past decades. And now that I can compare it with CLIPPER #1084427, I think about all the plastic this company has been placing in the planet. I usually see these lighters and pens residuals on the beach... enduring over time.