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249 sats \ 9 replies \ @SimpleStacker 23 Aug \ on: Stacker Saloon
I've been following the saga of Cracker Barrel with morbid fascination. This looks like a company suicide in slow motion.
The more cynical part of me thinks that maybe the CEO are her buddies are basically just raiding the company's assets and living it up before the company inevitably folds.
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They're known as an old timey theme restaurant on road stops, but recently they've been rebranding and getting rid of that entire old-time theme, leaving some people to question what the value prop is if they get rid of their entire identity.
Logo redesign:
The interiors used to look like this, but I heard the new ones just look like generic modern restaurant:
You can read more about it here: https://thehill.com/business/5465518-stock-drop-cracker-barrel-rebrand/
More recently, they've been throwing influencer parties in NYC, where they don't even have locations, which is what leads to my suspicions that the execs may just be living it up while winding the company down: https://notthebee.com/article/while-everyone-was-complaining-about-cracker-barrels-new-logo-corporate-was-partying-it-up-in-nyc-with-tiktok-influencers
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That's pretty wild. Well, I will not shed a tear for Cracker Barrel. I like them but that's capitalism. You piss off your customers you pay for it. People open new restaurants everyday and they are all businesses seeking to fill a desire. If they can't, someone else will.
Personally I always prefer a locally owned small southern style comfort food place. What make CB great is that they are on the Interstates and you know what you are gonna get. I'd say the core values of their customers are tradition and comfort. The comfort of nostalgia.
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So sad to see
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yes
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A story as old as time.
I swear, its like these CEOs have never read a book on leadership or branding/marketing. Such a common mistake. Then again, I am almost always the guy in the room to poke holes in someone's plan (constructively).
I get why people are politicizing this, but its dumb and looks dumb to sane people.
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