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That's pretty wild. Well, I will not shed a tear for Cracker Barrel. I like them but that's capitalism. You piss off your customers you pay for it. People open new restaurants everyday and they are all businesses seeking to fill a desire. If they can't, someone else will.
Personally I always prefer a locally owned small southern style comfort food place. What make CB great is that they are on the Interstates and you know what you are gonna get. I'd say the core values of their customers are tradition and comfort. The comfort of nostalgia.