I don't know man. I was in a bookstore with my wife about 5 years ago and were looking for something for my son's birthday and we were talking about a board game (not a notable one like monopoloy etc- we had never heard of this game) and I wanted to learn more, look up reviews and as soon as I typed a couple letters into google search on my phone it suggested the exact game we were looking at. I had not been searching for any board games recently this was a spur of the moment thing. Seems highly unlikely that some random, not very popular board game, is the first result of any two letter combination.

So it was either listening or google had my location pinned not only to the store but also to the section of the store.