This article highlights how chess counter-intuitively spiked in popularity shortly after IBM's Deep Blue beat world champion Garry Kasparov in chess.
I'm sure there are many reasons for the accelerated adoption of chess, but it's undeniable that chess is very popular today, and computers can beat all of us at it.
What other tasks, jobs, industries, or games will see spikes in popularity when humanoid robots can beat us all in those domains?