I wasn't familiar with Sanctum, will take a look, thanks.

Even so, event aggregation is the angle to mass adoption of Nostr. Authentication isn't the only hurdle to competing with the incumbents, it's just the biggest hurdle for Nostr specifically.

You yourself mentioned above "meeting consumers where they are". Where are the people looking for an alternative? Event communities. What is different today then 5 years ago? LLMs.