It doesn't sound like he believes his title. It's kind of like writing "the google search monopoly is ending" then citing the plurality of websites with their own search bars.

ie If you assume the effects of networks are zero, then network effects don't matter. QED

"If you assume that visiting a website with a search bar doesn't require searching for it first, then there's no reason to ever visit google to search the web, you just use the website's search bar."

This all sounds like the kind of subtle delusion one experiences when their interests are conflicted.