I remember when Sora 1 was released and everyone we freaking out and posting all these amazing videos. But I remember trying it and not being able to quickly make anything good. And thus, it hasn't made much of an impact in my life, and I don't actually see it making a huge impact in society either, other than a few youtube channels dedicated to AI videos (like transforming cartoon characters to realistic looking people, for example). So either I'm just bad at prompting, or it still takes a lot of effort to get it to do what you want, well.

I wonder if OpenAI pays influencers to work on really nice Sora-generated videos, so that when they post about it and makes Sora look awesome, but the creators don't divulge how many hours of effort actually went into making the video look exactly the way they wanted.