While the LLM apocalypse and the extermination of the human race by robots and AI may very well be on the horizon, it certainly isn’t going to come at the hands of wearables, and Friend AI is proof of that.

Last year, Humane Inc. attempted to create a wearable AI pin that could give directions, identify visible plants or animals, schedule meetings, and send friends, coworkers, and family messages.

The problem was that none of these functions worked particularly well and, as a result, after failing to move units, the company was acquired by HP.

Despite Humane’s issues with wearable AI, a new startup, Friend, founded by venture capital-backed entrepreneur Avi Schiffmann, has launched its own attempt at an AI wearable.

Friend AI is a screenless, audio-free pendant that text you when its time to interact.

Schiffmann, insists that Friend AI isn’t meant to be an assistant or helpful guide, but is designed to be your friend, a new tech solution to the ongoing loneliness crisis transpiring in the West.

And his insistence of what Friend AI is — indeed, what a friend is — is costing his company millions of dollars in ad spend.

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