Google wants you to be impressed by 1.3 quadrillion tokens processed per month. CEO Sundar Pichai highlighted the figure at a recent Google Cloud event, framing it as evidence of AI adoption at scale. It's a number so large it requires scientific notation to conceptualize—1.3 × 10¹⁵. But strip away the spectacle and what remains is a confession: Google's AI infrastructure is burning energy at an accelerating rate, the environmental math doesn't add up, and someone is going to pay for it. Probably you.

The token count isn't a usage metric. It's a utility bill.

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