88b0c423eb

Google 1 AI company is pushing out quadrillians of tokens and no one bats an eye at the energy consumption backing it

Bitcoin hash rate goes up, no you boiling the oceans, stop it!

TheBTCManual

Google wants you to be impressed by 1.3 quadrillion tokens processed per month. CEO Sundar Pichai highlighted the figure at a recent Google Cloud event, framing it as evidence of AI adoption at scale. It's a number so large it requires scientific notation to conceptualize—1.3 × 10¹⁵. But strip away the spectacle and what remains is a confession: Google's AI infrastructure is burning energy at an accelerating rate, the environmental math doesn't add up, and someone is going to pay for it. Probably you.

The token count isn't a usage metric. It's a utility bill.

> Google wants you to be impressed by 1.3 quadrillion tokens processed per month. CEO Sundar Pichai highlighted the figure at a recent Google Cloud event, framing it as evidence of AI adoption at scale. It's a number so large it requires scientific notation to conceptualize—1.3 × 10¹⁵. But strip away the spectacle and what remains is a confession: Google's AI infrastructure is burning energy at an accelerating rate, the environmental math doesn't add up, and someone is going to pay for it. Probably you.
>
> **The token count isn't a usage metric. It's a utility bill.**
>
> **[...read more at winsomemarketing.com](https://winsomemarketing.com/ai-in-marketing/googles-1.3-quadrillion-token-boast)**