You do not need anybody's permission to accept and use Bitcoin.

AGORA

Is it advantageous for merchants to receive payments via the Lightning Network?

supratic

oh I forgot: PERMISSIONLESS !
You do not need anybody's permission to accept and use Bitcoin.

I listed here more reasons:
- https://darth-coin.github.io/general/21-bitcoin-orange-pills-en.html
- https://darth-coin.github.io/general/21-reasons-why-bitcoin-en.html
- https://darth-coin.github.io/merchants/getting-started-bitcoin-small-merchants-en.html