Back in July, when the Treasury Company joy was in full swing, I found myself wandering around the back corners of that fervor and ended up reading about a Chinese recipe website that had somehow turned into a treasury company (#1052926).

Ha ha! Good laughs and all that. I thought it exemplified the frothiness of the landscape and I cocked my eyebrow at the whole thing.

I was looking for more information about someone involved in the company when I came across this surprising interview with the company's CEO:

It's about half an hour long. She makes a pretty reasonable case for why the bitcoin treasury thing works for her company and I guess I'm impressed.

While the company started as a recipe website, it actually now owns a number of different food brands and has fairly large sales in China. Apparently they are going to explore using bitcoin rewards. Bitcoin is an ever surprising world.