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people would game that after a while
I wouldn't over index on it. Sure, people will try to game, but I certainly notice when someone zaps me -- and if it's a business I almost always check 'em out because I'm curious.
It's possible you could just try to zap some active nostr accounts everyday. Primal on desktop does a nice job of showing the PFP of zappers on a given note. Amethyst and damus not so much.
I love the concept of zap advertising. It feels like something has gotta work!
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TBH, I had only checked in Minibits, because my Nostr notifications are clunky on Amethyst, Iris, and Primal...
But I checked:
I like your idea of targeting more with relevant keywords. I tried, but there weren't many notes. Maybe with a standard curated list, I could get more than 10 (the minimum), and fewer than 1,000 (the maximum). But I'm sure people would game that after a while, and post about my keywords to get free sats.