Feature, not a benefit to most, which fails the second step of the Feature > Benefit > Close pipeline

Same, feature, not necessarily a benefit to most.

This is the signal, peoples driver to do or not do things boils down to either fear or greed.

He bought crypto out of greed, he sold it out of fear of loss.

He's buying stocks because stocks always run over time. If they tank, it's not a shot to his ego because it's the consensus thing to do, fear is muted.

People do fear being bad stock pickers, which is why so much money passively goes into indexes. Individual stocks come with key-man/management, and sector risks.

Orange pilling should leverage this, stroke the fear that otherwise they risk being a bad crypto picker by not going with consensus and unlike stocks it has effectively no management risk.

With the fear assuaged the appeal to greed is an easier onramp, stocks perform over time, Bitcoin out-performs stocks. Why does it out-perform stocks? That's where the features come in, they're the how in how does it out-perform.