I like the premise of how this will discourage advertiser from doing ads in the long term, by causing their ad budget to be used up.
However in the short term it would seem like a way for the Google and other companies that sell ad space to earn the increase revenue. At least until their customers protest the click data.
As online advertising becomes ever more ubiquitous and unsanctioned, AdNauseam works to complete the cycle by automating ad clicks universally and blindly on behalf of its users. Built atop uBlock Origin, AdNauseam quietly clicks on every blocked ad, registering a visit on ad networks' databases. As the collected data gathered shows an omnivorous click-stream, user tracking, targeting and surveillance become futile. Read more about AdNauseam in this paper.