I said there's no direct incentive to zap quality content. There's an indirect, warm and fuzzy feeling for zapping quality content otherwise, and an increase in the possibility that OP posts more, but no direct incentive.

Not having a direct incentive isn't that bad in isolation but there's direct incentive for self/sybil zapping (I want people to see my content more so I zap it), so the goal is to create a direct incentive for zapping other people's content that rivals the incentive to sybil.