I'm not entirely sure across the whole range of retail, but I know that it's true for hobby shops that sell board games and collectible card games.  Now that everyone buys online, the hobby shops need to derive a lot more revenue from live events and promos than from simply moving product.


SimpleStacker

Investigating a Possible Scammer in Journalism’s AI Era - The Local

Scoresby

High-touch vs low-touch is an interesting way to think about things. 

I seem to remember predictions of something similar happening to retail back when Amazon was coming on to the scene: people predicted internet shopping would eat most of retail and brick and mortar retail would become much more experiential. 

I wonder if this came to be? In my own life I do use online shopping for many things. But I don't really seek out experiential shopping in real life. Mostly my brick and mortar shopping is product specific. Or because I didn't plan ahead. 