I really like this way of thinking about adoption: the quotidian fiddly-ness of life gets in the way of more important things -- maybe can be called "fiat" or maybe it's just that human nature that we are very easily caught up in grooming the monkey in front of us or daydreaming at the forest leaves above rather than ascending into galaxy-brained super monkeys.

Maybe one thing that is missing is fear. My experience with talking to normies about bitcoin has been that people are afraid of it: afraid it is a scam, afraid to hold much of their wealth in it, afraid that it is illegal or "for criminals," or just afraid of it because it's foreign.

When you add the discomfort caused by this fear to all the rest, it is much easier for a person to keep on watching the latest tv series or shopping for bow ties. It doesn't feel good to venture into the unknown.

Maybe most people don't want to be explorers.