Certainly at the moment, some people are happy with drivel.

How much of the internet will be genAI? Probably 99% because it can produce so much content quickly. But I'd argue that most of the readership for that content will also be bots.

With deepfakes, AI influencers and machine text, there will be a tipping point. If 60% of Instagram was AI gen accounts, real people would leave. Especially with images, but also with text, viewers and readers will find ways to demand and verify humanity.