Publicly traded Bitcoin services firm Fold is teaming up with restaurant chain Steak ‘n Shake, offering a new promotion that allows buyers of the new Bitcoin Burger to claim real Bitcoin rewards. And the restaurant brand is also launching its own "strategic Bitcoin reserve," holding all payments received in BTC.

This is the first in a series of mainstream partnerships we plan to roll out, all focused on showing how Bitcoin can fit naturally into everyday spending," Fold fonder and CEO Will Reeves told Decrypt. "Fold is already integrated across retail, dining, and lifestyle brands through our gift card marketplace, and we’ll keep expanding into categories that help people earn Bitcoin in ways that are simple, safe, and rewarding."