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Right - though I now think I'd nuance it as "usage" - the question from a FOSS perspective becomes: how can you contribute to the further development of the open source tools you need to do your business, and ensure its lasting success and robustness?
Because the cost of having to switch your tooling all the time is terrible, and the answer shouldn't be "proprietary".
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I agree that users aren't really that useful; merchants, on the other hand, are. I just want to be able yo buy more stuff without ever having to go back to fiat. Pay me in Bitcoin and let me pay in Bitcoin.