(WSJ, but this is the syndicated version they released so it bypasses the paywall.)
I'm constantly fascinated by companies who are market leaders and blow it because of various factors, and Kraft seems to be doing a great job of it here. There's complacency, bad management, bad communication with customers (aka stores), staff retention, and all sorts of other fun factors here.
(Thought about posting this to ~food_and_drinks -- crossposting wen? -- but this is really about the company's management, not the food itself.)
I have never tried Goodles. I will admit I do love a good mac and cheese. Don't really buy the boxed stuff though.
How do you make your cheese sauce?
Butter, flour, whole milk, cheese.
I am just guessing. Whatever the recipe says. I have only personally made homemade mac and cheese a few times.
Wow, they had such a lock on that market for so long. You'd think just churning out the same product forever would be pretty easy.