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if most of current apps are made with all these AI prompts, why we still call the guys managing the AI prompts "app devs"? Why not calling them prompters or PMs (project managers).

Words and names are supposed to help us navigate the world.

If someone creates app (regardless of tools used) I don't see why 'project manager' would be a better name than 'app developer'. Or perhaps better name would be 'app creator'?