This isn't a nice thought: maybe don't build a world where self-custody is the norm unless there's a catastrophe.

I'd like to think we can convince people to choose self-custody because it's better, but so far we haven't defined better as "gives you things you really, really want."

I think a lot about car adoption: cars are not convenient in their operation (think of all the things you have to learn, how much you must spend to maintain them, the dangers of other people smashing in to you) and yet they give us the ability to get somewhere fast. So people put up with it. They're even willing to arrange their lives around cars. I guess we have to figure out how to tell people about what bitcoin has to offer in a way that makes them really want it.