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One thing I learned in this recent drawdown when trying to understand why such a wide range of things sold off including btc, gold and silver amongst many other things is that when the time comes to pivot to a defensive position, supposedly that means buying Coke, McDonald's, and other old, established consumer facing businesses. Apparently these are things that people will buy even as the trumpets sound, according to Wall St.
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Wow. Crazy to me that McDonald's loyal customer base is that powerful.
Coz you'd think if people really liked more tomatoes on their burgers, they'd just go eat at a place that has more tomatoes on their burgers, and McDonalds introducing a new menu item wouldn't make that much of a difference. But this implies that there are people who only eat more tomatoes if it's on the McDonalds menu.