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  1. write to share about what made an experience particularly idiosyncratic so that its novelty will attract eyeballs
  2. yet include enough common ground so that people can draw connections between your text and themselves and be prompted to comment
  3. write your truth in your own words, best if you can sprinkle cool phrases that you conceptualise originally
  4. write from the heart in your less-than-perfect style. AI slop is so annoying to read these days
  5. post consistently (which is the single most important thing I think you should work on). Small consistent bits compound to accumulate your brand image xP