Unlike Bitcoin miners, you don't want to turn your GPUs off because it offers a direct human interfaced service rather than a selfish thing, so you'll suffer reputation loss if you do so. 

I'd really like to pose that Bitcoin Miners > AI GPUs, but I need to work that out into a 500 page essay first.

optimism

My wife works in the ESG/sustainability space and she was at a conference earlier this year: they were all hyperventilating about AI power and water use. So it seems there are at least some of them who are consistent.