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You should be reading more closely all the links at the bottom of SN.
Anything that happen on the website is part of the business...
https://pitchbook.com/profiles/company/535835-44#overview
I doubt they're turning a profit.
the profit comes from other "forms" of revenue.
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I think you can tell what the question was and I think you know that what you're saying is beside the point.
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As I said, better let @Solomonsatoshi to answer. He's the expert.
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That's a point on which we have common ground
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You read it. He asked about what goes to SN, the business.