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Here is current SEC guidance on pre-mines:

Sale of Pre-Mined Tokens: If the pre-mined tokens are sold or offered to investors, their status as securities is determined by the representations or promises made by the issuer at the time of sale.  If investors purchase these tokens with a reasonable expectation of profits derived from the essential managerial efforts of the issuer or a third party, the sale is likely subject to SEC securities laws.

So the legality of this is going to depend on are any "collaborators" putting up cash to fund this initiative. If they are, and that comes out, this could present legal challenges.

and just like Satoshi, the investors will be able to spend privately... so, maybe legality won't have much weight

its a fantastic gambit. and I highly recommend digging through the 'why?' section of the page.

I really hope this sticks, it will be good competition

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