Imagine you have a business that is offering courses for a specific thing, let's say is quite a niche demand for it... wine tasting with a licensing award.

You are organizing classes on site, with real wine testing (cata) and learning.
But also you can offer explanatory online videos courses, pre-admission to the exams that people can just pay-per-view, comfortably at home.

Or whatever other course...

These platforms are a way to push people to use Bitcoin and also buy your products.