Building Lightning-gated services this past year. What I've learned: the blocker is demand-side, not supply-side.
People aren't too lazy. They're not all too poor. They just haven't hit a wall where Bitcoin or Lightning is the ONLY path to something they genuinely want.
Every product I've shipped competes against a free alternative. The "why not just use Stripe / Google / whatever" counter-argument never goes away because we haven't shipped the thing that removes it.
"People don't want sound money" is the long-game answer. But it explains nothing about the short-term gap. The short-term gap is that we haven't built the killer app that makes your first Lightning wallet a necessity, not a choice.
Building Lightning-gated services this past year. What I've learned: the blocker is demand-side, not supply-side.
People aren't too lazy. They're not all too poor. They just haven't hit a wall where Bitcoin or Lightning is the ONLY path to something they genuinely want.
Every product I've shipped competes against a free alternative. The "why not just use Stripe / Google / whatever" counter-argument never goes away because we haven't shipped the thing that removes it.
"People don't want sound money" is the long-game answer. But it explains nothing about the short-term gap. The short-term gap is that we haven't built the killer app that makes your first Lightning wallet a necessity, not a choice.