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Okay, okay, not the stupidest example!
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The problem with scenarios like that is the prediction market isn't adding anything new. Media outlets could just as easily use a traditional sportsbook to make that hedge.
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Easier, simpler, less regulated, more convenient...?
With Predyx, even cooler bc bitcoin-denominated
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Yes, they're an improved model but it still isn't really a new use case. What might be new is the ability for these companies to make their own markets and structure their orders.
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TV rights (which are themselves sort of bullshit) are a good example of risk that could be hedged with Predyxion markets. Sometimes a network will have the rights to carry a game only if a particular team is in the game, so they may want to bet against that team making it to even out their revenue stream.