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I'm really proud of BTCHEL. I'm not sure how much it actually did for real adoption, but I had "normie" friends seeing news articles covering the conference and asking me about it.
My book is at least somewhat aimed at an audience outside of Bitcoin.
Those two are the ones I've seen to be most impactful at this point.
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that's a pretty good answer.
of your many activities promoting bitcoin (podcast, book, conference) which do you think has been most successful in getting more people to adopt bitcoin?