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For the normie brain in the developed world, there’s no urgency to self-custody. At least not before wealth confiscations etc. begin.
Maybe in Argentina they might be more susceptible to the idea.
I don't think it's a hard concept to understand, but most people seem content to have their bank control their money. People are lazy. Unless there is an immediate and compelling reason for them to change their habits, they're not going to.
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I don't think very many people at all understand the concept of self custody. So much of western life involves custodies things. Look at email. The entire financial system. How easy is it to take custody of an equity you purchase?
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Stocks come with risk, they are not simply hard money. Investing != saving.
The question is why tho. Surely everyone understands the concept of being self custodial. It's not that complicated of a concept, or is it?