Even if it settles to USD on the merchant's side, I still think it's a step in the right direction. Most businesses care more about simplicity and avoiding volatility than holding BTC. Once they're comfortable accepting bitcoin, it's easier to imagine some of them eventually choosing to keep a portion in BTC instead of auto-converting. Every successful payment helps normalize the experience for both merchants and customers.
Even if it settles to USD on the merchant's side, I still think it's a step in the right direction. Most businesses care more about simplicity and avoiding volatility than holding BTC. Once they're comfortable accepting bitcoin, it's easier to imagine some of them eventually choosing to keep a portion in BTC instead of auto-converting. Every successful payment helps normalize the experience for both merchants and customers.