Using the Voltage Design Guide to deliver a great experience to your customers

What is User Experience (UX)? If you’re the 

, you might respond with something boring like “well, it’s a user’s perceptions and responses that result from the use and/or anticipated use of a system, product or service”.

If you’re running a business, however, you might say that it’s what sets a 

 product apart from a “just OK” product. For a digital product, bad UX means people only use your product when they 

Great UX, on the other hand, means people think of your product positively. Maybe even enthusiastically. Perhaps they become 

 for your product, telling all their friends about your product without even being asked to.

Can you think of an app or a website that you love to tell your friends about? Well, that’s how you want your customers to feel about 

Design

![](https://m.stacker.news/149351)

# Using the Voltage Design Guide to deliver a great experience to your customers

What is User Experience (UX)? If you’re the [International Standards Organization](https://www.iso.org/standard/77520.html), you might respond with something boring like “well, it’s a user’s perceptions and responses that result from the use and/or anticipated use of a system, product or service”.

If you’re running a business, however, you might say that it’s what sets a **great** product apart from a “just OK” product. For a digital product, bad UX means people only use your product when they *have to*.

Great UX, on the other hand, means people think of your product positively. Maybe even enthusiastically. Perhaps they become *cheerful adovcates* for your product, telling all their friends about your product without even being asked to.

Can you think of an app or a website that you love to tell your friends about? Well, that’s how you want your customers to feel about *your product*.