If you've bought Bitcoin and hold with the intention of having a currency that will be valuable when the fiat world falls apart, then you're doing the right thing: https://nakamotoinstitute.org/mempool/im-hoarding-bitcoins-and-no-you-cant-have-any/

It doesn't matter how you relate to it ("lifestyle brand" etc.), as long as you're holding as an act of saving, you're using Bitcoin economically