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It's just a recategorization of needs, though. If utility function is where is material goods and is non-material goods, it's reasonable to assume that both and , so diminishing marginal utility in both.

So, I don't think it says anything deep about material vs. non-material desires, other than people need a variety of goods both material and immaterial.

The bigger question is the degree to which all human needs can be served by the market. People have an aversion to notions of buying love or friendship on the market, and it's not obvious that the market can fulfill those needs.

My wife acquired her first childhood friend in an explicit pencil rental agreement.

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no wonder she married an economist

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