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Attention, like time or "life", is also completely perishable. If you're not monetizing it, let's say, or using it to entertain yourself — or, higher level, discipline your mind, meditate etc — you're losing it.
Rational-econ speaking, you should then be willing to sell attention-time for very little value (micropayments?!) when its second-best option isn't too important

That's true. Attention can't be stored, and you can't really take a lot of time to decide what to do with it either. (Every amount of effort spent trying to optimize attention also spends attention).

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