Designed to compete with OpenClaw and Instinct, the company says Muse can do everything from sell your car to book you a plane ticket.

Meta announced Tuesday the release of Muse, a personal AI agent that people can message to automate digital tasks in a secure cloud environment, all while relying on security and privacy that the company says is “built into it” from the start.

Meta says Muse is rolling out today for iOS and Android users in a dedicated Muse app, as well as the website Muse.ai. The company also says users can directly message Muse in WhatsApp to interact with the agent. Meta says users of its AI glasses will soon be able to interact with its Muse agent as well. Meta says people can try out Muse for free, but users who want to automate lots of digital tasks will need one of the company’s AI subscription plans.

Muse is Meta’s latest attempt to compete with viral AI agents such as OpenClaw and Instinct, which users can message with to automate digital tasks. Muse is a product of Meta Superintelligence Labs, the AI unit CEO Mark Zuckerberg formed roughly a year ago to catch up with OpenAI and Anthropic, offering some researchers eye-popping compensation packages to join. The unit was built on the belief that AI agents will transform how everyday users navigate the internet, as well as Meta’s products.

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