Great questions. Great points.

1. We are taking baby steps at this point, but looking to make a splash in other markets across the world. In particular, Latin America and Africa. We have integrations with OpenNode, Ibex, Bitcoin Beach Wallet (galoy), BTCPay, and more in the pipeline, so merchants using any of those services, anywhere in the world, can plug their business into Oshi and promote their products and services to local (and global) shoppers.

We definitely approach bitcoin as more of a network instead of just an asset, and you're right, that's far difficult to convey to businesses who already have visa/mastercard networks and are ignorant as to why bitcoin is far superior.

2. Grassroots up is the best way! Yes! Bitcoiners are so passionate. I know from personal experience. We wanted to give them a tool to convey why using the bitcoin NETWORK is good for local businesses and consumers. We don't need to talk about inflation, central banking, privacy, chargebacks, processing fees, etc in order to show this. We can start with very simple incentives. 'market and promote your business to local shoppers, giving them bitcoin rewards/discounts when they shop and support local businesses.'
3. It's difficult for me to make recommendations to them. Obviously I think they should hold it. Generally, they do - simply because they understand (and i set expectations) that they are not going to see massive volumes (at least not yet) of bitcoin flowing into their business. So what if they sell a few coffees a week for bitcoin? 'are you comfortable holding $12 of bitcoin per week?'

Generally, they understand that and are more than willing to get started and hold onto the bitcoin at least until volumes pick up. They have bills to pay!

4. I think there are so many narratives building right now that greatly benefit this bitcoin movement. Localism. Privacy. Main Street, not Wall Street, Anti CBDC, etc.

The money is fixed. Now it's up to us to do what we can to fix the world. Try new things. Experiment. Start the conversation. It has to happen from the bottom, up, in my opinion.