"These influencers, these athletes are really showing people that they've done their education.

They understand that this is not just safe thing but the right thing to do to preserve their wealth.

Athletes have this issue of well they only get to work for 5, 10, 15 years. So they have to care a lot about how they protect their money. They are thinking about it a lot more than the average person who has 30, 40, maybe even 50 years of a working lifetime.