Simply put:

. Replace "trading" and "investing" by "using". As long as most people see Bitcoin as a martingale to get rich, Bitcoin will fail. Omnipresent charts and price analysis in cryptomedia is pure madness. Bitcoiners (and the media) need to get rid of the price obsession and focus on usage and benefits (only Bitcoin Magazine understood that so far).

. Get rid of the "hodl" narrative. You will never convince billions of people of the utility of something by telling them to buy this thing and keep it locked in a safe (and for how long?).

. Convince more merchants to adopt and promote Bitcoin. Bitcoin is a currency and a payment solution above anything else. Success will come from users spending BTC as they do with fiat. We need more merchants accepting BTC and developing incentives (ie "10% discount if paid in BTC", etc.).