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And in their early years, they apparently had an eight-letter mission statement: Beat Benz.
Not sure how true this is, but heard this from a "management guru" a long time ago.
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No better motivator to people than making an enemy or competition out of someone else.
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Mission accomplished?
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Yeah probably 😂
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Lexus. The car brand is actually an acronym. It stands for Luxury EXports to United States.