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Or any recommendations for a better way to do this? I've never set up a commercial site before.
There is an e-commerce tool for Wordpress websites called WooCommerce.
BTCPay Server has this video for WooCommerce v2:
🎥 How to accept bitcoin in WooCommerce - BTCPay Server payment gateway without fees 🏪🌐💚 | BTCPay Server #24199
Wordpress websites are very common, and that makes it easy to find help to create a site and/or storefront. You could probably find a freelancer who works with WooCommerce by adding a task for that on something like Microlancer.io
There's also a video from BTCPay Server for Shopify:
🎥 BTCPay server how to connect your Shopify store | BTCPay Server #24198