We work very closely with the HAM community in central texas and around the USA. We are using commercial / ISM bands, but all of the ideas/research/hardware trials the HAM folks do, we closely collaborate on. :)

Yes, we need these systems thought out, tested, in process before a crisis.

The balloon platform is payload agnostic, it will also carry US Government payloads for forest fire monitoring, ground water analysis and dozens of other use cases currently served by satellites.

Internet access is probably 5% to 10% of the addressable market.